About

Visual storytelling shaped by different cultures.

I am a Hamburg-based Graphic Designer and Art Director with a background in advertising, branding, packaging, and visual communication.

Having lived and worked across South Korea, Canada, the United States, and Germany, I have developed a visual perspective shaped by different cultures, environments, and ways of communicating. That experience still influences how I approach design today, especially when creating work that needs to connect with people across different markets and audiences.

At the heart of my work is a fascination with visual storytelling. I am drawn to atmosphere, emotion, and the small details that give an idea its character. Film, photography, music, typography, color, and material often shape how I build a visual language.

My professional background began in advertising and art direction, where I worked on campaign concepts, visual development, presentations, and commercial productions. Since then, my practice has expanded across graphic design, branding, and packaging, allowing me to work on both communication and physical brand experiences.

Packaging design has become a particularly important part of my work. I enjoy the challenge of translating a brand into something tangible, where typography, structure, material, imagery, and production details all need to work together.

I also explore AI and motion tools as part of my creative process. For me, technology is most useful when it helps develop an idea further, test new visual possibilities, or bring a concept to life in a way that would otherwise be difficult to achieve. The concept and visual direction always come first.

Ultimately, I want to create work that feels thoughtful, distinctive, and emotionally engaging, whether it takes the form of a campaign, identity, package, or moving image.

I am always interested in collaborating with people and brands that value strong ideas, visual storytelling, and thoughtful design.

Core Competencies

Art Direction
Graphic Design
Branding & Visual Identity
Packaging Design
Advertising & Integrated Campaigns
AI-Assisted Visual Development
Motion & Visual Storytelling