“Empower Your Team” Campaign Visual

Spec Ad for Penta

Overview

This project reimagines Penta’s core message—“Empower your team”—through a striking and symbolic visual narrative. Inspired by Michelangelo’s The Creation of Adam, the artwork transforms the iconic gesture into a modern moment of empowerment, where the transfer of a Penta business card becomes a metaphor for enabling growth, trust, and financial clarity within a team. The goal was to merge classical reverence with contemporary fintech innovation, creating a visual that immediately stands out in the business banking landscape.

Objective

Communicate the idea that Penta gives teams the power to grow and operate more efficiently.
Use a symbolic “handover moment” to show that business banking is not just transactional, but transformative.
Blend classical art aesthetics with modern brand cues to create a distinctive, memorable brand identity.
Create a hero visual that works across digital, print, and social channels.

Concept & Art Direction

The visual adopts the texture and warmth of classical oil paintings, contrasted with the clean, neon-green Penta card—a bold symbol of modern finance. The two hands meeting at the center represent trust, collaboration, and empowerment.

A soft, divine light from above emphasizes the idea of a “new era” in business banking.

A warm golden-brown palette conveys trust, stability, and emotional connection, while the minimalist composition keeps the focus on the card as the hero element.

“Empower your team.”
Meet the next generation of business banking.

This message positions Penta as a tool that elevates not only financial processes but the people behind them.

Inspiration: The Creation of Adam by Michaelangelo

Advertising graphic created via Midjourney

The visual positions Penta not merely as a banking platform, but as a catalyst for empowerment and organizational growth. By connecting classical symbolism with modern fintech, the campaign delivers a memorable and emotionally resonant expression of what Penta stands for:
Enabling teams to thrive.

“Empower Your Team” Campaign Visual

Spec Ad for Penta

Objective

Communicate the idea that Penta gives teams the power to grow and operate more efficiently.

Use a symbolic “handover moment” to show that business banking is not just transactional, but transformative.

Blend classical art aesthetics with modern brand cues to create a distinctive, memorable brand identity.

Create a hero visual that works across digital, print, and social channels.

Concept & Art Direction

The visual adopts the texture and warmth of classical oil paintings, contrasted with the clean, neon-green Penta card—a bold symbol of modern finance. The two hands meeting at the center represent trust, collaboration, and empowerment.

A soft, divine light from above emphasizes the idea of a “new era” in business banking.

“Empower your team.”
Meet the next generation of business banking.

The visual positions Penta not merely as a banking platform, but as a catalyst for empowerment and organizational growth. By connecting classical symbolism with modern fintech, the campaign delivers a memorable and emotionally resonant expression of what Penta stands for:
Enabling teams to thrive.

Adobe Photoshop

•

Midjourney

•

Gemini(Nano Banana)

Adobe Photoshop • Midjourney • Gemini(Nano Banana)

Robert Kim

“Empower Your Team” Campaign Visual

Spec Ad for Penta

Objective

Communicate the idea that Penta gives teams the power to grow and operate more efficiently.

Use a symbolic “handover moment” to show that business banking is not just transactional, but transformative.

Blend classical art aesthetics with modern brand cues to create a distinctive, memorable brand identity.

Create a hero visual that works across digital, print, and social channels.

Concept & Art Direction

The visual adopts the texture and warmth of classical oil paintings, contrasted with the clean, neon-green Penta card—a bold symbol of modern finance. The two hands meeting at the center represent trust, collaboration, and empowerment.

A soft, divine light from above emphasizes the idea of a “new era” in business banking.

“Empower your team.”Meet the next generation of business banking.

The visual positions Penta not merely as a banking platform, but as a catalyst for empowerment and organizational growth. By connecting classical symbolism with modern fintech, the campaign delivers a memorable and emotionally resonant expression of what Penta stands for: Enabling teams to thrive.

Adobe Photoshop

•

Midjourney

•

Gemini(Nano Banana)

Adobe Photoshop • Midjourney • Gemini(Nano Banana) Adobe Photoshop • Midjourney • Gemini(Nano Banana)

ETERNITY for SAMSUNG

"Your Exit Starts Here."

Robert Kim

“Empower your team.”
Meet the next generation of business banking.

The visual positions Penta not merely as a banking platform, but as a catalyst for empowerment and organizational growth. By connecting classical symbolism with modern fintech, the campaign delivers a memorable and emotionally resonant expression of what Penta stands for:
Enabling teams to thrive.

Adobe Photoshop • Midjourney • Gemini(Nano Banana)