Nike: On Air Challenge
– Seoul Submission
A concept film submitted to the 2018 Nike On Air competition, expressing my interpretation of Seoul through its everyday scenes, movement, and atmosphere.
Competition Context
Nike On Air was a global design competition inviting participants from six cities—including Seoul—to imagine an Air Max inspired by their city’s culture and identity.
My Approach
For my Seoul submission, I created a concept film exploring the everyday scenery and atmosphere of the city I call home. Responding to “Imagine Air,” I used movement and storytelling to express a personal vision of Seoul and the mood I wanted to bring to an Air Max concept.
Project Details
Creator: Robert Kim
Format: Concept Film / Mood Film
Context: Nike On Air — Seoul Competition Submission
Year: 2018
Production
Camera: iPhone X
Stabilization: DJI Osmo gimbal
Editing: Final Cut Pro X
Music: Royalty-free music from the YouTube Audio Library
Creator: Robert Kim
Format: Concept Film / Mood Film
Context: Nike On Air — Seoul Competition Submission
Year: 2018
