Unfold Your Night
COWAY BEREX R7
A 30-second AI film connecting the physical tension of everyday life with the stretching motion of the BEREX R7.
Contest entry · 2026
Concept, Direction, AI Production & Editing — Robert Kim
The Brief
Create a 30-second AI commercial that makes the BEREX R7’s stretching function immediately understandable and emotionally relevant.
The Idea — A Day That Folds You In
Daily routines draw the body inward: a lowered head, rounded shoulders, a hand pressed against the lower back.
“Unfold Your Night” takes these familiar gestures as its starting point. The film connects the bed’s stretching motion with a shift from bodily tension to a more open, restful posture.
Visual Narrative — From Tension to Release
The opening uses cool light and enclosed everyday settings to establish a sense of accumulated fatigue.
As the film moves into the bedroom, warmer light and stretching gestures change its emotional rhythm. The product’s movement becomes the turning point, linking the day's tension to the possibility of rest.
Character Direction
The characters make physical tension recognizable through small gestures.
The student’s downward gaze and curved posture establish the opening motif. The office worker’s hand on her lower back carries that idea into the workday.
These gestures give the later stretching sequence a clear visual connection to what came before.
1. The Student
A lowered gaze and curved posture establish the film’s visual motif of everyday tension.
2. The Office Worker
A hand pressed against the lower back carries that tension into the workday.
Unfold Your Night with COWAY BEREX R7 Stretching
Motion Bed.
AI Production
My role covered concept development, direction, AI production, and editing.
The production focused on the relationship between posture, expression, and mattress movement. Restrained motion and subtle changes in expression supported the film’s transition from tension to release.
Tools: Google AI Studio, Runway, Seed Audio, Final Cut Pro.
Project Context
Created as an entry for the 2026 COWAY BEREX AI Video & Short-form Commercial Contest.