“Empower Your Team”

Spec Ad for Penta

Concept / Art Direction / Compositing / Layout

Overview

This project reimagines Penta’s core message, “Empower your team,” through a striking and symbolic visual narrative. Inspired by Michelangelo’s The Creation of Adam, the artwork transforms the iconic gesture into a modern moment of empowerment, in which the transfer of a Penta business payment card becomes a metaphor for fostering growth, trust, and financial clarity within a team. The goal was to merge classical reverence with contemporary fintech innovation, creating a visual that immediately stands out in the business banking landscape.

Objective

Make team empowerment tangible through a symbolic card handover.

Create a distinctive campaign visual that translates across outdoor and digital formats.

Concept & Art Direction

This concept reinterprets handing over a business payment card as a gesture of trust and empowerment. Inspired by the reaching hands in Michelangelo's "The Creation of Adam," the visual representation emphasizes empowerment as a quality that can be passed from one person to another. This idea gives a tangible expression to the campaign's tagline, "Empower your team."

Inspiration: The Creation of Adam by Michelangelo

Advertising graphic created via Midjourney

Empower your team.
Meet the next generation of business banking.

This message positions Penta as a tool that elevates not only financial processes but also the people behind them.

The visual positions Penta not merely as a banking platform but as a catalyst for empowerment and organizational growth.

By connecting classical symbolism with modern fintech, the campaign delivers a memorable, emotionally resonant expression of what Penta stands for: enabling teams to thrive.